Online commerce may now be a survival necessity

Brick & mortars across the country are amidst an unprecedented closure due to the coronavirus. With hundreds of thousands of employees furloughed, companies are facing vast decreases in revenues and are bracing for the impact that coronavirus will have on them. The harsh reality is that some might not make it to the other side. According to Coresight, an estimated 630,000 outlets have already been forced to close and the National Retail Federation estimates that $430 billion in revenues will disappear over the next three months.

During this time of mass social distancing, consumer purchasing behavior is changing rapidly, perhaps permanently, barreling towards e-commerce and abandoning physical spaces for fear of contagion. While Amazon and Nike are seeing historic numbers, other companies are seeing sharp drop in revenue and scrambling to pivot to digital commerce.

It is believed that covid-19 will have long lasting effects on consumer habits. “When a lot of people are self-quarantined or staying in their homes and being in a lot less public places, we’re going to see a shift in behavior,” says Shelley Kohan, founder of Shelmark Consulting. “We’ve talked about how e-commerce is supposed to grow over the next few years, but this is something that’s going to happen in our first quarter and that is going to change behavior in quarters two, three and four.”

Andrew Lipsman described this phenomenon in Kohan’s article for Forbes, calling it a “step-change,” a short-term change in reaction to a specific event that creates a new, higher plateau for a certain behavior. Lipsman continued, “during the holiday, a time with more concentrated buying activity, consumers spend more online, creating a step-change, meaning the consumer may not return to past behavior. We may see this type of similar behavior unfold over the future.”

Businesses big and small must act now to create a solid digital strategy and align their business models to this new normal.

 

Focus on online sales

If you don’t have a digital strategy, the time to act is now! Even if you already have a fairly sophisticated online presence, prepare to run a large part of your business digitally. Make it easy for customers to purchase your product and services online. Prepare for a low-touch future.

 

Foster good relationships with your customers

Make sure to communicate with your customers clearly and consistently. Let your customers know you are open for business online. Create rewards and incentives. Use your social media presence to keep your customers up to date and connected.

 

Retool key processes for virtualization and automation

As more companies start working remotely and with smaller teams, the move to virtual product development and small batch production will accelerate. Use this time effectively to retool your processes and make changes to facilitate remote communication and less on-site staff.

 

We are here to help

If you are in the apparel space, we can help. We continue to focus on technologies that can support our customers during a period of social distancing and beyond, using tools that reduce the need for in-person contact like virtual product development, design-to-manufacturing accuracy, automation and online commerce.

As you use this time to focus on making your business resilient, we’re here to serve you with technology for a digital future – mass customization, on-demand production and online commerce.

 

Connect with us to learn more: 

www.vPersonalize.com

hello@vpersonalize.com

 

 

Integrated 3D Design and Manufacturing Automation Software

California based vPersonalize Inc. a pioneer in 3D design and automation software for on-demand manufacturing, today announced the launch of its new, unified design-to-manufacturing software for brands, designers and manufacturers to enhance operational efficiency, optimize product development, and help bring innovative products to market quickly.

 

We see the future as being inventory-light and on-demand, where long design lead times, absence of inventory intelligence, product line limitation and a lack of customization are a thing of the past

Leveraging a portfolio of patented technologies, vPersonalize Inc (www.vpersonalize.com) delivers the only design to manufacturing automation solution that makes small batch and custom manufacturing viable at regular price points. The cloud-based platform provides the ability to quickly choose from a catalog of pre-made products or digitize one’s own custom product and then design, proof or co-create and automatically have them converted into size-graded, production ready patterns, through a linked e-commerce and order management system. Designs can be transferred automatically across entire product lines, generating multiple SKUs across different styles, materials, and sizes.

“We see the future as being inventory-light and on-demand, where long design lead times, absence of inventory intelligence, product line limitation and a lack of customization are a thing of the past,” says Bala Selvarajan, Co-founder and CEO of vPersonalize. “With on-demand manufacturing, brands can now make what sells, when it sells and quickly get it to where it sells,” he adds.

In a short period of time, vPersonalize has signed on a wide range of customers, including two of the top 20 apparel manufacturers in USA, sports apparel brands, full service custom fashion makers and clothing brands in USA, Canada and Australia.

Sean Saberi, CEO of FABFAD, Inc. (www.fabfad.com), a top apparel manufacturer based in Los Angeles that works with several large brands, has partnered with vPersonalize to offer an integrated solution to his clients. “The integrated workflow enables the brands we work with to fully customize their products. Because the 3D apparel designer is connected to the production automation system, our customers can then order through the same cloud-based platform and have the products made on-demand, which has significantly reduced lead times. Clients feel far more in control, as they are able to create and see their designs in real time and then get it manufactured as seen,” says Sean.

“As a brand focused on custom racing apparel, manufacturing one-offs had always been time consuming and expensive. Using vPersonalize’s automated pattern generation and grading, we are now able to manufacture one-off, custom products in a fraction of the time it used to take and at very affordable price points,” says Chuck Carothers, partner at CanvasMX (www.canvasmx.com), one of the earliest adopters of vPersonalize. “Their 3D clothing designer has further helped drive sales and conversions,” adds Chuck.

“Using a combination of technology and automation, we are helping bring manufacturing jobs back to the US,” says Zack Hurley, CEO of Indie Source (www.indiesource.com), a full service apparel manufacturer based in Los Angeles and an early adopter of vPersonalize. “With automation, the balance of power has shifted. For order volumes of 1000 or less, it is now more economical to make in US than abroad, which incur customs and shipping, not to mention long transit times and details lost in translation,” he adds.